Marketing for probate leads is much different than marketing for other type of properties. You do not have to be as aggressive as you do with other types of real estate. You are not facing as much competition and once you know where to look for leads you are set. That is really all there is to it. You have many options in where to find leads for probate real estate. The following will outline some great places to get leads and give you some tips to help you along the way.
Top Places to Look for Leads
The thing about probate investing is that it is quite a specific market. Where to look for leads is rather obvious when you think about it. Probate real estate is available because someone has passed away and left it behind. In most cases they will leave it to heirs, who are ready and willing to sell. All you have to do is find these heirs.
The first place to market for probate leads is with probate attorneys. You can pass your business card or even some brochures to probate attorneys who will then pass your information onto clients. It is the perfect way to find leads and the most simple option. However, you may not be catching every possible leads since not everyone will use a probate attorney.
Your other options are to advertise in local online newspapers on the internet and with local realtors. You can often gather up quite a few leads through these methods. Many people have no clue what to do with real estate that they have acquired. All they know is that they would rather have money for it than to be responsible for the property. They see your ad and they discover that you can help them.
Another option that you might consider if you are having some trouble getting leads through the other methods is to just get in the car and drive around. Look for abandoned properties. Then do some research to find out if what you find is a probate property.
Useful Tips
When you are marketing for probate leads the following tips can be a big help in assisting you to find good properties and to close the deal on them:
- If you are not sure of how to contact an heir on a property you have found then look at court records. These are public records that will be able to give you quite a bit of information.
- Do not be afraid to work with realtors. You might fear that you won't get a good price if you have to work with a realtor to get a property, but you have to understand that with probate real estate you often have no choice. Many heirs will not live in the area and will choose to have a realtor represent them. You either deal with the realtor or lose the property.
- Be ready for anything. Probate real estate are usually sold "As Is". The seller will not want to put money into fixing things and many times they will sell the property with all of the belongings and items still inside. This is not always bad. You may actually find some hidden treasures that could be rather valuable and prove to be profitable, letting you earn a little extra on the deal.
- Consider having cash ready. Sellers of probate real estate want to just get the deal done fast. If you have cash for them then chances are they will take whatever deal you offer and close the deal quickly.
Marketing for probate leads is pretty easy. Once you get started you will find that things take off rather quick and there is little to no need to do much more marketing. You can usually find a steady supply of leads through attorneys and some advertising. The probate market is pretty healthy no matter what the economy is doing, so it offers some stability that you can't find in other types of real estate investing. It really is worth your time to get yourself started in probate investing. There is no better time to get started right now. The market just keeps growing and there are plenty of great opportunities waiting for you.
Duncan Wierman is a full time investor in Greenville, SC. After spending $1,000's on courses and seminars that did not work (and were nothing more than sales pitches for more product, he finally decided enough was enough and release his own Hype free Probate real estate investing course and software to help people succeed. http://www.ProbateProfitsSystem.com
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